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Sony Cyber-shot DSC-RX100 VI Digital Camera Sony Alpha a6400 Mirrorless Digital Camera with 16-50mm Lens (Black) Sony Alpha a7 III Mirrorless Digital Camera Body Only
Sony Cyber-shot DSC-RX100 VI Digital Camera
Our Price: $1,198.98
Sale Price: $998.98
Savings: $200.00
Every aspect and component of the RX100 VI has been skillfully engineered to work in tandem to achieve unrivalled image quality. Cleverly designed optics pack incredible power in a small footprint, while optical image stabilization maintains a steady image even with handheld shots at the telephoto end of the zoom range. The advanced image processing engine delivers better perceived image resolution with low noise.
Grab the best of life.
Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.

The a7 III has been refined for extraordinary image capture control and quality from the next generation 24.2MP full-frame BSI image sensor and latest BIONZ X image processor, down to the smallest operational detail. Featuring 693 phase AF points with up to 10fps continuous shooting 4K HDR video and the longest battery life of any mirrorless camera to date – the a7 III has everything you need.

Sony Alpha a7 III Mirrorless Digital Camera with FE 28-70mm f/3.5-5.6 OSS Lens Sony Alpha a7R III 42mp Mirrorless Digital Camera Sony Alpha a7S III 12mp Mirrorless Digital Camera
Sony Alpha a7R III 42mp Mirrorless Digital Camera
Our Price: $2,798.98
Sale Price: $2,498.98
Savings: $300.00

The a7 III has been refined for extraordinary image capture control and quality from the next generation 24.2MP full-frame BSI image sensor and latest BIONZ X image processor, down to the smallest operational detail. Featuring 693 phase AF points with up to 10fps continuous shooting 4K HDR video and the longest battery life of any mirrorless camera to date – the a7 III has everything you need.

Reality realized. New worlds.
The art of bringing the world to life in photographic form hinges on a sublime blend of technical capability and creative vision. With a new system that achieves outstanding resolution, sensitivity, dynamic range, and speed, the a7R III provides the technical capability you need to let your imagination soar and fulfill your vision with breathtaking reality. All of this comes in a compact, mobile package that is easy and intuitive to use while seamlessly supporting professional workflows. The a7R III offers the potential you need to realize concepts and explore worlds that have previously been beyond reach.

The α7R III combines a high-resolution 42.4 MP* back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps** with full AF/AE tracking, as well as wide 15-stop*** dynamic range, high sensitivity with low noise reducing noise by as much as a full stop****, approx. 2x faster subject tracking and Eye AF tracking performance**** and more. It’s an extremely versatile tool for professional photographers and videographers that demand reliability, flexibility and versatility. * Approximately, effective ** Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings *** Sony test conditions for stills **** Compared to the α7R II. Sony test conditions.

For visual trailblazers

With extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilization, the α7S III again raises the bar for movie makers.

Sony Alpha a9 24.2mp Mirrorless Digital Camera
Sony Alpha a9 24.2mp Mirrorless Digital Camera
Our Price: $3,998.98
Sale Price: $3,498.99
Savings: $499.99
The Alpha a9 Mirrorless Digital Camera takes impressive multimedia capabilities and ups the processing capabilities for ultra-fast continuous shooting. Making use of a 24.2MP full-frame Exmor RS stacked CMOS sensor and BIONZ X image processor, the a9 is capable of shooting at up to 20 fps, recording UHD 4K video internally, and shooting with an expanded sensitivity range to ISO 204,800. Balancing the quickness of the processor is a well-matched 693-point phase-detection autofocus system that covers 93% of the image area for accurate and quick subject tracking in a variety of lighting conditions. Additionally, complementing both the imaging and focusing assets, the a9 also sports 5-axis SteadyShot INSIDE image stabilization