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Sony FE 50mm f/1.8 Lens Sony FE 50mm f/1.8 Lens

Small, light, bright: a great normal prime

A large-aperture 50 mm prime lens is a must-have for serious full-frame camera users, and this is an excellent, affordable choice. The optical design is state-of-the-art for high image quality, and the large F1.8 maximum aperture can produce gorgeous background bokeh. On APS-C format E-mount bodies it provides equally high quality with an equivalent focal length of about 75 mm.

Our Price: $249.00
Sony E 35mm f/1.8 OSS Lens Sony E 35mm f/1.8 OSS Lens

Compact and versatile

An ideal second lens, the SEL35F18 prime lens can handle anything from evening shots (thanks to the bright maximum aperture) to beautifully defocused portraits.

Our Price: $474.00
Sale Price: $374.00
Savings: $100.00
Sony FE 28mm f/2 Lens Sony FE 28mm f/2 Lens

Add a bright 28mm prime to your kit

An excellent choice as a second lens to supplement a basic lens kit, this full-frame 28 mm wide-angle prime features a bright F2.0 maximum aperture and outstanding overall optical performance. Advanced optics deliver excellent sharpness right out to the image edges, plus beautifully smooth bokeh when needed. A maximum aperture of F2.0 makes it easier to shoot clear handheld images indoors or in dim lighting. An inner focus mechanism achieves stable, quiet autofocus operation ideal for movies as well as stills. For even wider perspectives, an optional 21 mm Ultra-wide Converter and 16 mm Fisheye Converter with full 180° (diagonal) coverage are available for extra expressive potential.

Our Price: $448.00
Sony FE 85mm f/1.8 Lens Sony FE 85mm f/1.8 Lens

Small, light, bright: a great normal prime

A large-aperture 50 mm prime lens is a must-have for serious full-frame camera users, and this is an excellent, affordable choice. The optical design is state-of-the-art for high image quality, and the large F1.8 maximum aperture can produce gorgeous background bokeh. On APS-C format E-mount bodies it provides equally high quality with an equivalent focal length of about 75 mm.

Our Price: $598.00
Sony E PZ 18-105mm f/4 G OSS Lens Sony E PZ 18-105mm f/4 G OSS Lens

E PZ 18–105 mm F4 G OSS

This G Lens for E-mount cameras delivers stunning still or movie imagery with the flexibility of 6x power zoom. Maximum aperture is a constant F4 from 18 mm wide angle to 105 mm medium telephoto, with excellent resolution and contrast throughout. A lever and ring on the lens barrel allow zoom speed to be freely adjusted as required while maintaining a sure, stable grip.

Our Price: $648.98
Sony HandyCam FDR-AX53  4K Ultra HD Handycam Camcorder Sony HandyCam FDR-AX53 4K Ultra HD Handycam Camcorder

A compact 4K camera with super zoom

The Sony Handycam FDR-AX53 shoots at super-sharp 4K resolution. Not only does it look great, but that means the detail is incredible even when you zoom in on a subject, which this camera can do in a really big way. You'll get 20X optical zoom, plus digital zoom up to 250X. Even if you get the last seat in the house at your kid's violin recital, it'll look like you and your camera were right on stage the whole time.

Our Price: $1,098.00
Sony FE 24mm f/1.4 GM Lens Sony FE 24mm f/1.4 GM Lens

Stunning F1.4 resolution in a mobile prime lens

Unsparing application of cutting-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting. The lens is both compact and the lightest in its class , maximizing portability. It also offers fast, precise AF drive, top-level control and reliability.

Our Price: $1,398.00
Sony FE 35mm F1.4 GM  G Master Lens Sony FE 35mm F1.4 GM G Master Lens

FE 35mm F1.4 GM Sony Alpha E-mount Full-frame Large-aperture Wide Angle Prime G Master Lens for stills and movies with excellent G Master resolution and bokeh in a compact, lightweight design.
Advanced optical performance
Using Sony’s most advanced optical design and manufacturing technology, the Sony FE 35mm F1.4 GM delivers extraordinary resolution and gorgeous bokeh with precision focus performance.
Fast and bright F1.4 aperture
Extraordinary brightness and depth of field are achieved through the F1.4 maximum aperture and 11 circular aperture blades, creating incredible subject isolation and beautiful, natural bokeh.
Stunning G Master resolution
The FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements in an innovative optical design that achieves stunning G Master resolution throughout the entire image.

Our Price: $1,398.00
Sony FE 85mm f/1.4 GM Lens Sony FE 85mm f/1.4 GM Lens

A prized focal length for portraiture, the FE 85mm f/1.4 GM from Sony
is a fast, short-telephoto lens designed for E-mount mirrorless digital
cameras. Characterized by its flattering perspective and fast f/1.4
maximum aperture, this lens is adept at isolation focus for shallow
depth of field effects, as well as performing in low-light conditions.
The optical design incorporates three extra-low dispersion elements to
reduce chromatic aberrations and one XA (extreme aspherical) element,
which significantly controls spherical aberrations for a high degree of
image sharpness and clarity. Additionally, a Nano AR coating has been
applied to limit ghosting and lens flare for increased contrast and
color fidelity when working in strong lighting conditions. Pairing a
bright f/1.4 aperture with a short-telephoto focal length, this 85mm
lens is ideally suited for portraiture and other situations where focus
control is paramount.

Our Price: $1,799.00
Sony FE 24-70mm f/2.8 GM Lens Sony FE 24-70mm f/2.8 GM Lens

A fast, standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM
is a wide-angle to short telephoto lens designed for E-mount mirrorless
cameras. Featuring a constant f/2.8 maximum aperture, this lens
maintains consistent performance throughout the zoom range and benefits
working in low-light conditions and with selective focus techniques.
Complementing the apt light-gathering capabilities is an equally
impressive optical design, which incorporates three aspherical elements
and two extra-low dispersion elements. One of the aspherical elements
features an XA (extreme aspherical) designation, ensuring its refined
surface precision and notable ability to minimize spherical aberrations
throughout the zoom range. Additionally, a Nano AR Coating has been
applied to individual elements to significantly minimize lens flare and
ghosting for increased contrast and color neutrality. Pairing a
sophisticated optical design and versatile speed, this standard zoom is
well-suited for use in a wide array of environments and lighting
conditions.

Our Price: $2,199.99
Sale Price: $1,999.99
Savings: $200.00
Sony FE 200-600mm f/5.6-6.3 G OSS Lens Sony FE 200-600mm f/5.6-6.3 G OSS Lens

Explore the world with 200–600 mm zoom

Perfect for wildlife and more, this 200–600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance. Aspherical and ED glass elements achieve superb resolution throughout the zoom range, while Sony's Nano AR Coating cuts flare and ghosting. The bokeh is gorgeous, too.

Our Price: $1,999.99
Sony FE 16-35mm f/2.8 GM Lens Sony FE 16-35mm f/2.8 GM Lens

A fast and flexible wide-angle zoom, the FE 16-35mm f/2.8 GM Lens from Sony
is a wide-angle zoom designed for full-frame E-mount mirrorless
cameras. Distinguished by its constant f/2.8 maximum aperture, this lens
offers consistent performance throughout the zoom range and benefits
working in low-light conditions. The optical design incorporates two
extra-low dispersion elements to reduce chromatic aberrations along with
two XA elements and three aspherical elements, which significantly
controls spherical aberrations for a high degree of image sharpness and
clarity. Additionally, a Nano AR coating has been applied to limit
ghosting and lens flare for increased contrast and color fidelity when
working in strong lighting conditions.

Our Price: $2,199.99
Sony FE 24-70mm f/2.8 GM II Lens Sony FE 24-70mm f/2.8 GM II Lens

Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers and hybrid content creators.

“Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.”

Our Price: $2,298.99
Sony Alpha a7 IV Mirrorless Digital Camera (Body Only) Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)

Beyond basic. For a new generation of imagemakers.
With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.

Our Price: $2,498.99
Sony FE 100-400mm f/3.5-5.6 GM OSS Lens Sony FE 100-400mm f/3.5-5.6 GM OSS Lens

A 100 mm to 400 mm zoom range is ideal for sports, wildlife and similar
subjects, with image quality and AF performance that support
professional working needs.

Our Price: $2,499.99
Sony FE 70-200mm f/2.8 GM OSS lens Sony FE 70-200mm f/2.8 GM OSS lens

Boasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the Sony FE 70-200mm f/2.8 GM OSS Lenseasily takes its place as the de facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and color.

Our Price: $2,599.99
Sony FE 70-200mm f/2.8 GM OSS II lens Sony FE 70-200mm f/2.8 GM OSS II lens

The full force of Sony’s latest lens technology brings stunning resolution and exquisite bokeh together in the world’s lightest large-aperture G Master telephoto zoom lens. With significantly evolved AF performance, the FE 70-200mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie camera bodies.

Our Price: $2,798.99